Africa investor and The Africa Group (TAG), a consulting firm with a focus on growth opportunities and investment in the private sector, set out to size and evaluate eight sectors in Africa to determine the potential opportunity over and above today’s market size. The result is the Africa Wealth Cheque report, a comprehensive analysis that addresses actual and potential market sizes of energy, minerals, agriculture, tourism, water, forestry, fisheries, and human capital. Mark Allix profiles the continent’s potential, all $16.17 trillion of it.
Imagine, for a moment, you had the opportunity to buy stock in Ford just before it pioneered the first assembly line. The car company had significant pent‐up demand that existing infrastructure could not meet, making the potential opportunity for sales many times greater than actual sales in that day. It just needed a bit of capital to achieve outsized returns.